According to Hospitality Technology, the current "digital revolution on hospitality has yet to be fully realized," - primarily because the rate of innovation within society and lodging technology is so fast that hoteliers can't keep up.
In 2016, only 32% of hoteliers had a digital strategy [Hospitality Technology]. Fast forward to 2020 - most hoteliers still don't have a digital strategy for their hotels. The hospitality industry is still playing catch up. Until available technology matches up with the 3P's: does it have Purpose, is it Proactive, and will it increase Profits, today's lodging tech innovations won't take hold for long.
In the 2020 edition of Hospitality Technology's Lodging Technology Study you can learn more about 5 key themes:
Download the 2020 Lodging Technology Study by Hospitality Technology, and co-sponsored by SkyTouch Technology, today!